1MD Performance Creative Library

Mar 10

Case Study | Paid Media Ad Creative

Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Messaging, Ad Concepts, A/B Testing

Overview

At Scale Media, I helped lead creative strategy for paid social acquisition campaigns on 1MD Nutrition.

Working closely with paid media buyers, design, and video teams, I developed and iterated hundreds of ad creatives — including both static and video formats — testing new hooks, visual approaches, and messaging angles to improve engagement and conversion performance.

In addition to producing ads, I focused on building scalable creative systems that increased the speed, volume, and effectiveness of testing.

- Created and tested hundreds of static and video ads across multiple creative angles
- Built templated motion-graphics ad formats to streamline production
- Trained creative teams and media buyers on the Butter ad-building platform
- Templatized high-performing ad concepts to scale across campaigns
- Planned creative iterations based on performance data and testing insights
- Leveraged AI tools to accelerate research, ideation, and creative development