Scale Media
Position
Senior Content Strategist
Year
January 2022 - June 2025
Location
Fully Remote (LA-Based Company)
Company
Scale Media
Brand
1MD Nutrition
Industry
Health & Wellness
What I Did:
Creative strategy lead for over 51% of 1MD Nutrition new ecomm paid revenue
Case Studies
Repositioning GlucoseMD® Through an Emerging GLP-1 Narrative
Driving Over 20% of New Ecom
Paid Revenue with LiverMD®
Pioneering Creative Strategy and Workflow for Ad Generation
Creative and content strategy explored GLP-1 as a new growth opportunity for GlucoseMD, extending the product into an emerging category through a branded sales-page variant and supporting third-party review page.
Over the course of my 3.5 years at Scale Media, I conceptualized and iterated roughly ~500+ ad creatives + ad copy banks. I
Led the launch of a product-specific sales page and paid ad ecosystem that generated over 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.