Repositioning GlucoseMD Through an Emerging GLP-1 Narrative

Case Study | Early-Stage Paid Acquisition Strategy Case Study

Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition

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Overview

Led creative and content strategy to address declining performance for GlucoseMD by exploring new, compliant growth avenues. Identified GLP-1 as an emerging category signal and integrated the angle across a branded sales-page variant and a supporting third-party review page.

Early insights showed strong traction in a low-competition, compliance-sensitive space.

• Challenges

  GlucoseMD performance had begun to decline, and existing messaging was losing effectiveness in a crowded supplement category.

  • Performance trends were softening

  • Core messaging was saturated

  • GLP-1 interest was rising, but highly compliance-sensitive

  • Few competitors were meaningfully addressing GLP-1 supplements

  The challenge was to explore this opportunity without overstepping regulatory boundaries.

• My Role

  Owned strategy, messaging, and creative direction for testing a new GLP-1–adjacent acquisition angle.

  • Conducted category and keyword research around GLP-1

  • Developed a compliant narrative aligned with GlucoseMD’s positioning

  • Led strategy and execution for a GLP-1–informed sales-page variation

  • Created a third-party GLP-1 review page to support mid-funnel education

  • Ensured all messaging remained compliance-safe

Hero | GlucoseMD GLP-1 Mid-Funnel Page
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Hero | Top 5 GLP-1 Supplements
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Strategy

Designed a weight management, compliance-led test to validate GLP-1 as a viable growth angle for GlucoseMD.

• Overall Strategy

  Insight-Driven Creative Angles
  Identified non-obvious hooks to reduce category saturation

  Creative Aligned to Funnel Intent
  Ads primed users for conversion

  A/B Testing Framework
  Tested messaging and page content to refine performance

  Compliance-Approved Messaging
  Reframed restricted claims through education and authority

  Message Continuity
  Maintained a consistent narrative across ads and pages

  Dual-Surface Funnel Design
  Review pages built trust; branded LiverMD page converted

• GlucoseMD GLP-1 Mid-Funnel LP

  Created a variation of the GlucoseMD sales page that incorporated GLP-1–adjacent framing while preserving brand trust.

  • Introduced GLP-1 context carefully and educationally

  • Positioned GlucoseMD within a broader metabolic health conversation

  • Maintained clear product boundaries and compliant language

  • Ensured alignment with the third-party review narrative

• Top 5 GLP-1 Supplements

  Developed a GLP-1–focused third-party review page to support education and intent-building.

  • Framed GLP-1 supplements as a category, not a promise

  • Provided context and comparison without direct medical claims

  • Served as a mid-funnel trust layer before branded conversion

• Search Ad Copy

  Headlines

  • GLP-1 Supplements What to Know First

  • The Truth About GLP

  Descriptions

  • Curious why GLP-1 supplements are trending? Start with an educational breakdown and product comparisons.

  •  See why interest is rising and what to know before choosing a GLP-1 supplement.

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Early Results

The GLP-1 campaign launched weeks before my role ended, but preliminary data shows an increase in conversion rates, indicating promising new growth avenue for continued testing.

Early signal detection in trends and compliant narrative framing proved critical, with GLP-1–adjacent positioning showing promise even in early testing.

#1 Product | Top 5 GLP-1 Supplements
Learn more → GlucoseMD Mid-Funnel LP