Repositioning GlucoseMD Through an Emerging GLP-1 Narrative
Creative and content strategy explored GLP-1 as a new growth opportunity for GlucoseMD, extending the product into an emerging category through a branded sales-page variant and supporting third-party review page.
Driving 20% of New E-comm Paid Revenue
Led the launch of a product-specific sales page and paid ad ecosystem that generated 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.