CASE STUDIES

1MD Performance Creative Library

Health & Wellness | Paid Media Ads
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

Learn More
Driving 20% of New E-comm Paid Revenue

Health & Wellness | Case Study
LiverMD Paid Campaign Creative Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

Learn More
Repositioning GlucoseMD Through an Emerging GLP-1 Narrative

Health & Wellness | Case Study
Early-Stage Paid Acquisition Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

Learn More
SEO-Driven Copy for the Grand Effects Website

Case Study | Website Launch Case Study
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Grand Effects
Scope: Website copywriting, editorial direction, and freelance copy management

Learn more
Cover-Pools Organic Social Strategy

Role: Digital Media Specialist
Company: Fluidra North America
Brand: Cover-Pools
Scope: Organic social, photo & video, creative strategy

Learn More
Reframing Black Friday 2020 for a Luxury Audience

Case Study | Omnichannel Campaign Strategy for OROA & Dutch Furniture
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media

Learn more
Owning Strategy & Content Production at The OROA Group

Case Study | Omnichannel Content Strategy, Campaign Development & Brand Execution
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media,

Learn more

Natalia C. Martinez 3/10/26 Natalia C. Martinez 3/10/26

1MD Performance Creative Library

Working closely with performance marketing, design, and video teams, I developed and iterate hundreds of ad creatives — including both static and video formats

Natalia C. Martinez 3/3/26 Natalia C. Martinez 3/3/26

Owning Strategy & Content Production at The OROA Group

At the OROA Gro up, I supported creative strategy and content execution across several luxury home brands, including OROA, Dutch Furniture, and Wood Furniture.

Natalia C. Martinez 1/29/26 Natalia C. Martinez 1/29/26

Repositioning GlucoseMD Through an Emerging GLP-1 Narrative

Creative and content strategy explored GLP-1 as a new growth opportunity for GlucoseMD, extending the product into an emerging category through a branded sales-page variant and supporting third-party review page.

Natalia C. Martinez 1/27/26 Natalia C. Martinez 1/27/26

Driving 20% of New E-comm Paid Revenue

Led the launch of a product-specific sales page and paid ad ecosystem that generated 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.