Scale Media
Position
Senior Content Strategist
Year
April 2020 - April 2021
Location
Miami, FL
Company
The OROA Group
Brand
OROA, Dutch Furniture, Wood Furniture
Industry
Luxury Furniture
What I Did:
Creative strategy lead for over 51% of 1MD Nutrition new ecomm paid revenue
Case Studies
Repositioning GlucoseMD® Through an Emerging GLP-1 Narrative
Driving Over 20% of New Ecom
Paid Revenue with LiverMD®
Creative and content strategy explored GLP-1 as a new growth opportunity for GlucoseMD, extending the product into an emerging category through a branded sales-page variant and supporting third-party review page.
Led the launch of a product-specific sales page and paid ad ecosystem that generated over 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.