CASE STUDIES

1MD Performance Creative Library

Health & Wellness | Paid Media Ads
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

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Driving 20% of New E-comm Paid Revenue

Health & Wellness | Case Study
LiverMD Paid Campaign Creative Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

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Repositioning GlucoseMD Through an Emerging GLP-1 Narrative

Health & Wellness | Case Study
Early-Stage Paid Acquisition Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy

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SEO-Driven Copy for the Grand Effects Website

Case Study | Website Launch Case Study
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Grand Effects
Scope: Website copywriting, editorial direction, and freelance copy management

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Cover-Pools Organic Social Strategy

Role: Digital Media Specialist
Company: Fluidra North America
Brand: Cover-Pools
Scope: Organic social, photo & video, creative strategy

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Reframing Black Friday 2020 for a Luxury Audience

Case Study | Omnichannel Campaign Strategy for OROA & Dutch Furniture
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media

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Owning Strategy & Content Production at The OROA Group

Case Study | Omnichannel Content Strategy, Campaign Development & Brand Execution
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media,

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