CASE STUDIES
Health & Wellness | Paid Media Ads
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Health & Wellness | Case Study
LiverMD Paid Campaign Creative Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Health & Wellness | Case Study
Early-Stage Paid Acquisition Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Case Study | Website Launch Case Study
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Grand Effects
Scope: Website copywriting, editorial direction, and freelance copy management
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Cover-Pools
Scope: Organic social, photo & video, creative strategy
Case Study | Omnichannel Campaign Strategy for OROA & Dutch Furniture
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media
Case Study | Omnichannel Content Strategy, Campaign Development & Brand Execution
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media,
Led the launch of a product-specific sales page and paid ad ecosystem that generated 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.
Built theSkinChicks brand and website by translating existing product packaging into a cohesive, launch-ready digital experience.