CASE STUDIES
Health & Wellness | Paid Media Ads
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Health & Wellness | Case Study
LiverMD Paid Campaign Creative Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Health & Wellness | Case Study
Early-Stage Paid Acquisition Strategy
Role: Senior Content Strategist
Company: Scale Media
Brand: 1MD Nutrition
Scope: Creative Strategy, Performance Marketing, Paid Media, Photo/Video/Design, Content Strategy
Case Study | Website Launch Case Study
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Grand Effects
Scope: Website copywriting, editorial direction, and freelance copy management
Role: Digital Media Specialist
Company: Fluidra North America
Brand: Cover-Pools
Scope: Organic social, photo & video, creative strategy
Case Study | Omnichannel Campaign Strategy for OROA & Dutch Furniture
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media
Case Study | Omnichannel Content Strategy, Campaign Development & Brand Execution
Role: Creative Specialist Lead
Company: The OROA Group
Brand: OROA, Dutch Furniture
Scope: Digital media, creative strategy, organic social, paid media,
At OROA Group, led and created the copy, design, and campaign messaging for the 2020 Black Friday and Cyber Monday initiatives across OROA and Dutch Furniture.
Led the launch of a product-specific sales page and paid ad ecosystem that generated 20% of the company’s new ecommerce paid revenue by aligning ad creative, UGC, and landing-page messaging.